Pay Per Click Advertising consists of bidding for position in the sponsored listing (ex. Google AdWords) on the search engine results page and paying only when a visitor clicks on your listing to visit your web site. Pay Per Click advertising helps companies more effectively broaden their exposure on the Internet.  Internet Marketing Web Solutions provides budget friendly Pay Per Click Management Services in Orlando.

PPC advertising sounds fantastic! To achieve a top ranking all I have to do is bid more than other companies? Yes, that is correct. However, bid on the wrong keywords, focus on the wrong audience, or bid too much and you will waste money and minimize return on investment.

With our pay per click philosophy, we professionally manage pay per click campaigns to help clients achieve their search engine marketing goals and receive maximum benefit from pay per click advertising. With a focus on small businesses and a goal to offer maximum return on investment, we currently focus our PPC services on sponsored advertising with Google AdWords.

Orlando Pay Per Click Management Services Include:

• Business Analysis: we conduct an in-depth discussion with clients to understand their business model, target audiences, products and services, goals and objectives.
• Keyword Research and Selection: Regardless if you have an existing pay per click campaign or not, we perform keyword research to ensure that all campaigns are employing the appropriate keywords.
• Online Campaign Development: We development campaign(s) involving ad groups, geo targeting, keywords and target audiences to correlate with your business goals and objectives.
• Online Ad Writing: We write and configure custom ad copy to include titles and descriptions to maximize click thru rates and conversions. The success of an ad within the PPC campaign is determined foremost by relevancy. If the ad describes what your audience is looking for, then they are more likely to click on your ad and turn into a potential customer. We match keywords to specific ad groups to achieve desired results.
• Landing Page Identification: We evaluate web site design to identify the best existing destination to facilitate higher conversion rates. We suggest modifications to landing pages to improve results.
• Campaign Tracking: We will work with your staff to implement tracking codes to aid in tracking conversions.
• PPC Account Settings: We will establish and monitor the numerous Account Settings (daily budgets, match type, geo targeting, etc.) to maximize performance.
• PPC Bid Strategy and Management: We provide PPC bid management tasks including initial bid strategy, bid price changes, bid gap monitoring and bid position maintenance.
• PPC Monthly Analysis: We perform monthly analysis of campaign performance. This includes individual keyword costs, conversions, and performance trends. We develop and send detailed reports via email. We discuss future actions that we will take to improve conversion rates.
• Campaign Improvements: We will implement PPC campaign improvement, including changes to titles, ad copy, keywords, and bid adjustments.
• Creative Testing: We will perform periodic testing of new ad copy to include titles, descriptions and new keywords.
• SEO Ranking Report: We will provide a monthly review and analysis of an SEO Ranking Report to determine where site is ranked organically for main keywords used in PPC Accounts.