Each SEO campaign is unique. The process will differ for new sites versus established sites. However, the following basic processes are used for each of our clients. We have found that these steps are essential to making your website successful in the short-term and long-term.

Search Engine Optimization Process

1. Website Ranking Analysis: We prepare a current website ranking analysis in major search engines.The analysis shows current ranking shows us the condition of the website at the beginning of the pre-client process. It is reviewed with the client's marketing team and usually their webmaster.
2. Client Meeting: We will meet the client in person or set up a conference call. We feel it’s very important to learn about the business goals, objectives and target markets of our clients.Without knowing the business goals, how can we generate the results needed?
3. Website Analysis and Audit: We do a detailed analysis and audit of the website. An overall analysis is first done on your site, to assess what is needed to best optimize it for the search engines. This may include: design, layout, navigation, colors, background, fonts, images, site map, broken links, meta tags, web copy, html validation, browser and resolution compatibility, loading times, search engine rankings, site statistics and creating error pages.
4. Keyword Research: One of the basic steps in search engine optimization is keyword research. Here competitive keywords relating to the site and unique to your domain are found. Keyword research is done to maximize the impact of search engine optimization. Using a variety of techniques and Internet based tools we research, analyze, and determine the most relevant and targeted keyword and keyword phrases to meet the goals and objectives of the business and/or website.
5. Competitive Analysis: We review competitor’s websites and search engine rankings.This is for better search engine ranking performance. We study the sites of all your competitors who have high search engine rankings and find out the keywords for which they are ranked. We analyze your current meta tags and recreate them based on the keywords researched. We also analyze your recent web site stats (if you give me access) to see how many visitors you are getting, where they are coming from and what keywords they are using.
6. Client Keyword Review: The client reviews a suggested list of keywords, selects those that are most appropriate and approves the targeted keywords for inclusion in the SEO program.
7. SEO Copywriting: We will meticulously review the site and determine which web pages need copy changes. Copy changes will be implemented to better target the approved keywords and phrases. Search engines, especially Google, value copy integrity on the pages site visitors see. SEO copywriting is writing the text in a search engine friendly way while remaining appealing to the surfer. Keywords relevant to your site are optimized to achieve high rankings. Some pages may only require a small amount of editing or none at all, whereas others may need a more extensive rewrite.
8. Page Titles and Meta Tags: We create Title tags, Meta tags and Description tags that target your keywords. Meta information is used to provide additional information about HTML documents so that the search engine crawlers are able to index the information more accurately.
9. Link Building: We create and enhance internal links pointing to target pages.We consider internal link structure as important, if not more important as external links coming into your site. External link building is formulated in the ongoing monthly search engine optimization services.
10. Site Testing: We test the site to see if all applications and links (internal and external) are working correctly.
11. Search Engine Submission: Once site is approved by the client, we will begin the process of manually submitting your website to the search engines and directories. We will monitor closely the inclusion of the site pages into each search engine.
12. Web Site Ranking Reports: We will be able to begin tracking ranking results.Some of the search engines and directories take approximately 5-10 weeks after the site submissions to become listed and ranked.
13. Modifications and Tweaks:  If needed to improve results, we will perform modification and tweaks to website content.

Ongoing Search Engine Optimization

• Link Building: Link Popularity refers to the number of links pointing to your site, from other sites on the web.Quality is just as important as quantity when considering link building.The Search Engines consider your site important and rank it higher if other sites link to your site.We will work with you to increase and enhance your link presence on the web.
• Monitor Search Engine Rankings: There will be many fluctuations in your search engine rankings. This may be due to search engines changing their ranking formulas, or competitors trying to get ahead of you. More sites are added to the web each day so you need to monitor your search engine rankings to be competitive. We create monthly ranking reports on where your site is currently ranked for each of the major search engines.
• Keyword Research: Some keywords lose their popularity due to seasonal changes, market issues or world events. Continual keyword research will ensure that your site is always targeting the optimal keywords for your business.
• Copywriting: We revise copy based on any new keywords or to improve performance based on new competition.
• Web Analytics Analysis: Tracking and analysis of web traffic reports (provided we have access to necessary log information from the client's server).

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